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Subliminal persuasion drinking12/27/2023 Subliminal priming of winning images prompts increased betting in slot machine play. Too good to be true: publication bias in two prominent studies from experimental psychology. Journal of Personality and Social Psychology, 87(5), 557–572.įrancis, G. Liking is for doing: the effect of goal pursuit on automatic evaluation. Negative results are disappearing from most disciplines and countries. What every skeptic should know about subliminal persuasion. A new perspective of subliminal perception. Journal of Consumer Research, 35(2), 189–201.Ĭuperfain, R., & Clarke, T. Can you sell subliminal messages to consumers? Journal of Advertising, 14(3), 59–62.Ĭhartrand, T. Journal of Experimental Social Psychology, 45(2), 320–326.īlock, M., & Vanden Bergh, B. The hidden persuaders break into the tired brain. Journal of Advertising, 18(3), 4–8.īermeitinger, C., Ruben, G., Nadine, J., Manfred, N., Ecker, U. Subliminal stimulation: some new data and interpretation. New York: Cambridge University Press.īeatty, S. Judd (Eds.), Handbook of research methods in social and personality psychology (pp. The mind in the middle: a practical guide to priming and automaticity research. Losing consciousness: automatic influences on consumer judgment, behavior, and motivation. The resultant null effect questions the ability of subliminal priming to persuade consumers under more realistic marketplace conditions.īargh, J. However, this effect is nullified in study 3 that is structurally parallel to study 2 but which adds a 15-min time delay between the prime and the choice task. Study 2 examines the boundary conditions of this effect on brand choice in a simulated store environment and also obtains a significant priming effect when consumers are in an active thirst state. Study 1 pits an underdog brand against a market share leader and demonstrates that subliminal priming significantly influences purchase intentions when consumers are in an active thirst state. In the spirit of replication and boundary-condition testing, we conducted three studies to examine whether subliminally priming brand names remains successful under more realistic marketplace conditions. Recent research in social cognition has provided impressive evidence that subliminally priming brand names affects individuals’ attitudes, choices, and behaviors. Research by marketing/advertising scholars has yielded anything but definitive results when testing whether subliminal advertising is capable of persuading consumers.
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